Quiet technology for modern commerce.

bluutale builds software that helps businesses sell. Our first product is retale.

Products

Built for shops that sell in conversation. A shop’s whole range online, one tap from a message.

NextMore is in the works.

In the works

The best software is barely noticed. It does its job quickly and quietly, and leaves the business in front.

bluutale is a small, independent software company. We build a few things carefully, starting where a business meets its customers.

Calm
Fewer screens, fewer settings, nothing to learn twice. The work stays in front.
Fast
Built for phones and busy connections first, so every page opens quickly.
Lasting
Plain, well-made software that keeps working, and keeps out of the way.